netmeg - 4:38 pm on May 14, 2007 (gmt 0)
It's an interesting question, but judging just from my own sites and experiences, not one I could begin to even guess about. My sites are all informational; none sell any particular product. The busiest site is an event listing site specific to my state. Ads that are specific to that actual type of event are not likely to appeal to most of the users - they are more targeted to the people who actually put on the events than the ones who are looking to attend them. I only know what types of ads I see when I pull up the site, and those tend to be a wide variety of goods and services specific to my state - but in no other way particularly targeted to the theme of my site. So how can anyone (including me) measure the quality of my site? I don't know - I get clicks of $1-$5 per click every day, but of course I have no idea where specifically they're coming from; I don't even know if the ads I see are at all the same ads that other people see when they come to the site. I'd like to know a little more about it though, because I'd like to bring some of my other sites up to performing as well and as consistently as the bigger one.