newborn - 4:13 am on Mar 22, 2007 (gmt 0)

Guys lets look on it from the point of view as advertiser. I for one am i sell a downloadable product and sometimes no matter how i drill down my ad it just does not convert well. I mean a winning ratio would be anywhere between how much you pay for the click (or traffic) vs how much products are sold and the margin in between. Positive = a win and negative = a loss.

CJ and Linkshare etc dont just take on any old bloke. They are picky and choosy. If Google is a free for all then if its the egg them i am definately in the yolk. I have to be a part of this. I would flog it and so what if I got 1,000,000 clicks and sold only one product Im only paying commission on one product. Whopee!

But as we said undoubtedly the product would be industry specific, how would MFA's become cornered and die a slow and painful death?

MFA's rejoice. If I am a MFA I would pick an industry that pays per action. I would sell microwaves. If one does not sell then I dont pay. But construct my site about Real Estate which cant go CPA and win off the CTR. Does it matter to me because I wont pay unless someone buys my 1950's antique microwave.
So really what does google want to achieve with this?