atreides9999 - 11:09 pm on Mar 21, 2007 (gmt 0)

From a publishers point of view it varies from page to page weather CPA or CPC is better. If google does this for us, publishers should win.

If is is contexual, the good-old google algos should pick it up after a while a show what ever is the most profitable. In this case google is on the pulishers side, because it generates the most profit.

Cost-per-action, for me works well on certain parts of my site which have a high tendancy to convert, and have high resulting payments.

Advertisers will just have to learn to balance their budget between the two, or choose one. However, they will still need to throw enough money at it, to out bid the CPC..

I for one axed CJ. I dont like them, I would like to see google move into this market.

In any case, I see more money for me... (but Im an optimist)