jomaxx - 5:38 pm on Mar 21, 2007 (gmt 0)

Even if publishers sign up with the program, it looks like they'll have to individually select what campaigns to participate in. I suspect that will make it hard for advertisers to get a worthwhile number of impressions. Affiliate networks like, as well as individual merchants, have to spend a significant amount of time and effort marketing to publishers and letting them know about new opportunities.