Hobbs - 8:45 am on Mar 16, 2007 (gmt 0)

some (not all, nor a majority) of the publishers are getting nervous

And some even become skeptical as well.

When data in front of you is in direct contradiction with the little that Google is saying, or your own experience contradicts because of what they leave out you, you can become skeptical.

Here are some examples of practices that only work for some and can easily contradict with Google's advice:

- Blocking non competing sites will lower your earnings
(I've salvaged EPC and earnings by blocking MFA for years)

- They leave out advice on not putting too many ads per page
(Almost all newbs including myself fall into this in the beginning before testing, it is important enough to even include it in the welcome email)

- "Advertise On This Site" will boost competition on your ad space and your earnings
(For some it kills their CTR)

- Google AdSense is a very high quality network
(Yet we see hoards of rubbish advertisers and publishers getting in)

- Competition on your ad space goes through an auction system. Google's algo selects and displays the ads most likely ads to generate revenue for both of you
(but somehow 1 cent MFA slip through)

- Opting out of CPM lowers your earnings

These all can be sound advice for some, but for sure not all publishers, leaving out some details could lead to a state of distrust, when X, Y and Z on WebmasterWorld pass out advice that improves your bottom line, and it contradicts Google's advice or Google it left out, you could start believing urban myths and conspiracy theories.

Google, let there be light.