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---- Anatomy of an EPC Collapse


Hobbs - 8:04 am on Mar 12, 2007 (gmt 0)


On CPM, here is what I wrote in this very thread:

Looking back at historic data, I am observing something very strange, out of tens of thousands of daily ad impressions, when there are like 200 to 700 CPM impressions (a tiny percentage), overall CTR and earnings drop noticeably, although those CPM advertisers get only very few clicks and impressions to affect anything, not sure which is the cause and which is the effect: When I'm heading down, google fills in via CPM, or when I get even a tiny number of CPM my earnings go down (This still has nothing to do with the dark Friday EPC nose dive)

[edited by: martinibuster at 8:22 am (utc) on Mar. 12, 2007]
[edit reason] TOS 4 & 19. [/edit]


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