mzanzig - 5:27 am on Mar 11, 2007 (gmt 0)

jomaxx,

I think dnx has a point here. There are short-term and long-term expectations that have to be considered. And these are not necessarily identical, thus different strategies apply. Being able to tweak the publisher earnings with no questions asked is indeed very tempting to solve short-term goals, and I would be surprised if the system does NOT work that way. After all, that is the whole point of not sharing information. But I admit that this is not a solution to long-term problems. For these, Google needs (and develops) different strategies, e.g. introduction of site-targeted PPC campaigns.