MsHuggys - 10:54 pm on Mar 7, 2007 (gmt 0)

Feb 2006 compared to Feb 2007
Double digit ecpm category

February 2007
imp - down 18%
ctr - up 12%
ecpm - down 14%
earnings - down 29.5%

But, we began tanking in spring last year, the earnings for this past February are a major recovery for us.

But, let's talk our peak month to peak month. This is the real disappointment.

Nov 2005 compared to Nov 2006
Double digit ecpm category

November 2006
imp - down 51%
ctr - down 12%
ecpm - down 12%
earnings - down 61%

As you can see, we have been recovering, even though our February stats are down. This is largely because of increased search engine ranking. We took a big hit with supplemental results in Google.