fearlessrick - 8:09 pm on Mar 7, 2007 (gmt 0)

Let's get this back on topic. EPC. Earnings per click.

Last February I made 12ç per click.

This February I made 7ç per click. The number of clicks more than doubled. My earnings were higher, but not by 100%, more like 28%. While that is all well and good, it is not 100%.

What changed? All anyone can tell is that I made only 7 cents per click, instead of 12. Everything else is conjecture.

Has my site devalued over the past 12 months? If anything, I'd say it's worth more. There are more pages, with more content, better design. But instead of the benefit flowing to me, I feel that my work has benefited either the advertisers who are paying less per click or to Google who is keeping more for themselves, or a combination of those two. No matter how you slice it, I made less per click and I am sure most people's stats would show the same.

You can talk market saturation and dynamics all week long. The bottom line is clear. Build your site, grow your traffic and make less and less per click. At least with CPM networks there is a baseline. It seems, with AS, there is none, or it is very, very low.

I challenge you all to compare your EPC from last February to this February and post them here. Any takers?

[edited by: fearlessrick at 8:27 pm (utc) on Mar. 7, 2007]