europeforvisitors - 3:52 am on Mar 6, 2007 (gmt 0)

According to THE NEW YORK TIMES and Google, advertisers will be able to "site-target" contextual ads, not just sitewide CPM ads, within a few months. If that really happens, watch out -- WebmasterWorld will need an additional forum just to contain all the new weeping and moaning threads! Alas, I can't find any announcement of this online.

It's on page two of a February 26th article [nytimes.com] at NYTimes.com (free registration required). The article quotes a Google spokeswoman as saying that, in In the next few months, Google’s advertiser reports will begin listing the sites where each ad runs. Advertisers will "soon be able to bid on contextual ads on particular Web sites" instead of taking potluck as they do now.