arubicus - 8:47 pm on Mar 2, 2007 (gmt 0)

That is why you need to pre-sell the reader. No matter what you are discussing there should be a product or service that goes along with what you are discussing. If not your ads will stink anyway. A good idea is to slip mentions of such products in your text. You don't need a complete review but a simple mention to get their brain churning sometimes has a BIG effect. You cannot tell them to click on an ad or specifically mention the ads.

Examples:

"As I was making this widget I did find that x, y,and z product helped tremendously. They..."

"As you compare the calculated results between a x% and y% interest rates you will plainly see how big of an effect a slight variation will have on your payment...blah, blah, blah... Yes, you can save a great deal of money which is why it's VERY important to shop around for the best rate possible. The internet makes that simple and easy to do just that."

I don't believe in content being too good or complete (I used to believe that) unless advertisers who are publishers are looking for traffic to the same or very similar content. If there is a product or service to go along with what you are writing about and YOU are not actually selling the product or service...well your visitors got to buy somewhere. If you feel a specific article is too complete spitting it up may be the way to go and that can work wonders.

[edited by: arubicus at 9:10 pm (utc) on Mar. 2, 2007]