wyweb - 9:07 pm on Feb 27, 2007 (gmt 0)

And visitor's don't always click ads to escape crappy content. They close windows and use back buttons and bookmarks to go back to the search engines that sent them to the site with the crappy content to begin with. They haven't found the information they need so their search continues.

Crappy content only gets visited once and then only long enough for the visitor to determine that it is in fact crappy content. You're only assuming they're going to click your ads to get away from you. There are lots of ways to get away from you and as surfers become more aware they'll use these ways more frequently. Good content gets explored and possibly later returned to. It gets linked to and it gets talked about and obviously this has the effect of creating more traffic, perpetuating the cycle.

Good things come from good. It's a known universal law.