Content is king. It always has been and it always will be.
Crappy articals (along with crappy spelling) might make it to the top occasionally, but they are unlikely to stay there.
I've had reviews that have been just below a company website for a search on the company name, that have kept that position for the past 4 years. The reason is that it is quality content, and it stays there because it is constantly getting more links. Let's see a crappy article do that.