FourDegreez - 3:42 pm on Feb 23, 2007 (gmt 0)

Might be interesting to create a "day" channel and a "night" channel, hmm.

Why would a publisher want to avoid night clicks? The only reason I can think of is based on the assumption that night surfers are less likely to convert than day surfers. If you think you're being smartpriced, you might want to cull out some poorly-converting clicks in the hopes that you may get back in the smartpricing algo's good graces.