FourDegreez - 3:21 pm on Feb 20, 2007 (gmt 0)
I have to assume that the smartpricing algo compares how your site's clicks convert relative to clicks coming from other sites. So if your site's clicks convert poorly, but everyone else's do, too, there is no penalty. Google is smart enough to know that the advertiser doesn't convert clicks well. But if your site's clicks covert 5% of the time while most other sites' clicks convert 15% of the time, you're going to be smartpriced.