jonathanleger - 3:20 pm on Aug 5, 2004 (gmt 0)

Of course, it's also possible that Google feels their smart pricing has taken care of most of the problems seen prior to the change, and their offering the rebate is an incentive to get the AdWords advertisers who opted out before smart pricing to give it another go. If the rebate covers the losses that the advertiser perceives he will see from using the content network, then he's got some insurance to go ahead and try it out again. If he finds that the content network is converting better now, yay for him, yay for Google, yay for the AdSense publishers.