arubicus - 3:30 am on Aug 5, 2004 (gmt 0)

"No, it was a targeted ad for a general consumer product." - EPV

That is right but the advertisement was MADE SPECIFICALLY for that magazine! They control the audience and what publications they advertise on. Adword advertisers even image ads are not specific to any one site and their users. Hence this statement I recently read:

"Most of the clicks were coming from junk sites that were only vaguely related."

Give those advertisers a little control.

EPV, I knew you were going to bring up image ads. Run just a banner campaign and see what happens to the advertisers ROI as well as your income.