ogletree - 10:48 pm on Aug 4, 2004 (gmt 0) Any website with lots of traffic makes way more money off of CPM ads.
If he wants to advertise on other sites just go to that site and advertise. He won't because it would cost way too much. What AS has done is lower the cost to advertise on a website. You can now run an ad on some big sites for very cheap. I was about to talk about citysearch.com but they don't seem to show them any more. That speaks volumes. Big sites make way too much off of selling CPM ads for way more than AS pays them. I have done banner advertising on big sites and it is very expensive and very bad ROI. AW is still way better for the advertiser than going to a site directly. Complaining about AS is like complaining about ads on your free webmail account. You get what you pay for. AW is cheap compared to direct banner adverts. You will start seeing less and less AS on big sites because it just does not pay that well. AOL still charges a bundle for there really bad converting ads. Big sites are used to getting a lot of money for selling eyeballs reguardless how well they convert. AW sends very targeted traffic for a very low price. Any AW budget will out convert a high dollar banner ad anyday for a lot cheaper.
Any website with lots of traffic makes way more money off of CPM ads.