exmoorbeast - 10:47 pm on Jul 29, 2004 (gmt 0)

Ogletree has the right idea though, because we are only one advertiser. My friend works for a media agency where all they care about is spending clients' money. Not even the client is concerned about ROI, as for them it is only about exposure.

Others that are extremely roi focused grumble when they see sites that are sending them traffic not converting. I imagine that as roi tracking becomes more prevalent, then you might see more people getting annoyed. In the meantime I imagine that its all about getting huge volumes of traffic.

That same friend told me that AOL told him a few years ago that a customer cost 1000 USD to aquire because of their huge advertising costs. He suggested to the AOL marketing director that he would be better off standing in Central Station with a bag full of 100 dollar bills and actually paying people 200 usd cash to sign up! It's a funny world!