alika - 8:11 pm on Jul 29, 2004 (gmt 0)

I have always voiced my opinion regarding G's policy of allowing accepted publishers to put the Adsense code to any other sites they own/control. This is a loophole that allows unscupulous publishers to put the code to less than savory sites, even those violating the TOS. G may soon catch up - but it takes time and manpower to spotcheck the sites.

I understand that the policy of "submit one site; if approved put the code to all your sites" allowed G to have Adsense spread much more faster, and thus dominate the market early on. But now is the time to control quality, and one way is to make sure that the Adsense code is only put on sites that G has approved and reviewed. This change may create a backlog in site approval, but it can reduce the number of manhours tracking unscrupulous publishers.

Banner ad networks require every domain/site to be sent for review before their adcode can be used in that site. It is time for G to follow the same procedure.