Theoretically traffic from "Video ads" would have to be payed at a higher rates because: - there should be no accidental visitors (since as I understand surfer needs to click twice) - clicks are more likely to convert (since those who click twice are "really interested" in ad's subject)
But payout depends on advertiser. As I understand there is nothing to do if advertiser decides he wants to pay max .10 per click. So from this point of view video ads are like other ads, where payout depends on advertiser rather than on ad type. Am I wrong here?