biscuit - 8:26 pm on Jan 30, 2007 (gmt 0)
We are up at the moment, but the long term is down in terms of epc - and it has been for the last two years at least. We call it 'running up the down elevator' - income stays more or less stable, though clicks keep going up. Last time we overhauled the site (May 2006), adsense income doubled - the fight since then has been to keep it at that level though CPM has dropped by over 20%. Still, we are past the holidays - the elevator should slow down for a bit!