calman - 8:43 pm on Aug 18, 2006 (gmt 0)

On a personal level, I never expand my site in a certain fashion because it makes me happy or because it instantaneously makes me more money.

I expand my site in a way which is both logical and useful to my visitors. I always limit any expansion to areas where I either have top flight knowledge or where I feel that I can acquire that knowledge.

That one must enjoy producing the content on a site goes without saying. If you do not enjoy producing the content, my experience shows that it virtually always shows in the finished product.

Once again, I believe expanding my site in such a fashion will make it appear more authoritative and attractive to visitors over the long term. I believe that producing an authoritative site produces the best monetary returns in the long run and is without doubt the best overall business plan. I know that this is a bit of a "long haul" type of approach, but it is one which has served me well over the last 6 years.