berto - 4:11 pm on Aug 16, 2006 (gmt 0)
Okay, the ads within the search results may be relevant, but does all revenue from those ads accrue to Google (much like regular Google search result ads at www.google.com)? That still leaves the question: ads that we put in place outside the search results--i.e., at the page top, along the sidebar, at the footer, ads that we the publishers will profit from--will they be context sensitive to the search query? Like the ads directly within the search results, will they be targeted on the fly and in real time? And if not, won't the vast majority of clicks (all?) go to the real-time targeted ads within the search results and very few (none at all?) go to our publisher specified untargeted ads on the page periphery?