europeforvisitors - 1:32 am on Jul 1, 2004 (gmt 0)

[quote]But it's a man-in-the-middle, or rather: no-man-in-the-middle. And how many no-man's that provide an income do we have to choose from?[/quote)

More than you might think. For example, a publisher can try other ad networks, affiliate programs, and selling ads or sponsorships direct.

There's nothing wrong with relying on a single income source if you don't need it (for example, if you have a day job and the site is just a sideline). But if you want to turn Web publishing into a full-time occupation and you've got bills to pay every month, having one revenue source is like being a consultant or freelancer who earns all of his income from one client who could leave at any time.