europeforvisitors - 3:29 am on Jun 16, 2004 (gmt 0)

For an advertiser, the only thing that they care about is the effectiveness of their ads. They couldn't care less if the ads were stapled to a dead fish if they convert visitors into customers.

Like most sweeping generalities, that statement is true in some cases and not in others. (The guy who's selling Viagra from an affiliate site is likely to have a different attitude from the media buyer at a top 100 advertising agency.)

Your statement is also based on a false assumption: that mainstream advertisers and media buyers will ever find out whether those "ads stapled to a dead fish" convert visitors into customers. In reality, such advertisers and media buyers aren't likely to experiment with dead fish--or with other media that have an unpleasant smell.