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mquarles - 9:38 pm on Jun 15, 2004 (gmt 0)
It is sometimes better, because they are less likely to go back to where they just came from. A really good content site draws my paid clickers back to them instead of into my site where they can buy stuff from me, so it is a potential negative. I would say that the ones harmed by these sites are those who have good content sites, not the advertisers. Google's image may be harmed as well, but I'm not sure it really hurts Google much either. MQ
I've actually traced stuff back and find that my conversion is no worse as an advertiser from "sewer sites."