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dvduval - 9:26 pm on Apr 1, 2004 (gmt 0)
Hopefully, Google values their customers enough not to make too big of a profit grab. For one thing, we all know that Yahoo will roll out a competing product soon, and Google will have to be careful.
It seems to follow the traditional method for presenting bad news in a business letter:
1. Start out by telling them something good (Increased Relevance, Higher Click Thru)
2. Then give the bad news (Less Money)