loanuniverse - 8:28 pm on Apr 1, 2004 (gmt 0)

I thought markus was creating his own April's fool joke, but it is real and is in the form of an email...

<paraphrase>........New AdWords pricing model will automatically adjust the price of clicks based on their expected value to the advertiser.? Taking into account the keywords or concepts that triggered the ad.......

Too early to tell how it will affect publishers, hopefully not everyone will be adversely affected.

[edited by: loanuniverse at 9:15 pm (utc) on April 1, 2004]