lexipixel - 7:42 pm on Mar 23, 2004 (gmt 0)

When I read the new TOS, I understood it to mean we could use multiple units.

As others have mentioned ad duplication being outside the publishers control, I would also like to add a hearty "So what?" about mutiple ads.

If a page is more than a screenfull the ads at the top scroll off before the ads at the bottom appear...

Since AdWord's advertisers pay for clicks not impressions, why would they care if their ad is seen twice (once at the top of a page and again at the bottom).

When I used to run banner ads I explicitly put the same ad at the top and bottom of the pages. This reinforced the advertisers message, and if it was context sensitive, it really made more sense, (and also reduced the bandwidth needed to fill a page since the second ad could get pulled from temp cached files).

1. open page
2. see ad, don't click because you want to read page.
3. read page and decide if advertiser fills need.
4. see ad again
5. click ad

(note in this scenario, the chances are VERY slim that the person will remember the top ad and scroll back to the top of the page.... but there is a good chance they will use the bottom ad as an "exit")...

Higher CTR is good for everyone, Publishers, Google and Advertisers.... isn't the idea to get targeted customers to the Advertisers site?

The only drawback I can see is the "impressions" will be doubled, the CTR will be 50%, but the "Clicks" and "$" will be accurate.

As an aside, I will ask here what people's interpretation of having TWO Adsense publisher's putting their code on one page, (ie- co-authors who decide the best way to monetize their work is to each put up an ad).