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---- Cold hard stats from a regular publisher

Jenstar - 7:17 pm on Mar 10, 2004 (gmt 0)


We had a discussion a few months ago about one of the AdSense case studies, for the PetPlace website. [webmasterworld.com]

I finally had time to check out the Jan/Feb issue of eContent magazine (a printed trade publication) and there was an interview with Steve Zucker of PetPlace, as well as Kurt Ambrahamson, Google's director of content media. PetPlace definitely reveals some stats (I would assume they have Google's A-OK to reveal them, since they are a case study).

Some of the more interesting points the article makes, and ones that we don't often see the hard facts on, because it is a TOS violation issue:

  • "Between August 25 and August 30, it generated over $1,500 in revenue," he says. It got better from there. In September, PetPlace reaped about $8,600, and then $11,000 in October.

  • "On average we are seeing CTRs between 2.7% and 3.3%," though he warns that high CTRs do not translate into higher revenue.

  • "For smaller sites, it can be hundreds of dollars a month; for larger ones, it can be hundreds of thousands of dollars," says Kurt Abrahamson, Google's director of content media.

    The full article:
    Content Goes Googling for Dollars [econtentmag.com]

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