pldaniels - 6:41 am on Jul 3, 2006 (gmt 0)

It took me a bit more thinking to come up with a reason why "we" (AdSense) should have to carry the burden of a poorly converting landing page....

The thing is, we don't...or shouldn't be.

If the landing page is poor, then the advertiser will have a generally poor conversion rate, -irrespective- of who they advertise via.

You most likely will be smart priced according to the conversion rate of the people you send to them in relation to the advertisers' global conversion rate.

eg...
If the advertiser has a 1% conversion rate average with google AdWords and the visitors you send them have a 2% conversion rate, you will be smart-priced up.

If the visitors you send them have a 0.5% conversion rate, you will be smart-priced down.

(I'm speculating here - since that's the best we can do for most of AdSense)