gregbo - 6:24 am on Jul 3, 2006 (gmt 0)

Why should non converting clicks be held against the publisher?

Advertisers pay the freight; it is in G's best interest to keep them around.

We get the surfers to their sites and I feel that they should be the ones held directly responsible since they can't convert them because of poor landing pages, poor presentation of product, etc.

The advertisers may be totally "at fault" for being unable to convert, but they have the option of taking their money elsewhere.