gregbo - 5:36 am on Jul 3, 2006 (gmt 0)

To the best of my understanding, smart pricing not only lowers the amount that the publisher gets but also lowers what Google gets since the advertiser gets to pay less. I'd think that Google would like to keep smart pricing at a minimum. But what do I know?

Perhaps Google is concerned that it will lose advertisers if they don't do something to discount nonconverting clicks.