europeforvisitors - 4:27 am on Jul 3, 2006 (gmt 0)

Okay, so smart pricing supposedly ruins a lot of people's income - however there has to be people out there for whom smart pricing is improving their results, naturally we'd tend not to hear from them about that.

Smart pricing can't improve your results, since it's an advertiser's discount from the nominal bid (i.e., from what they'd pay for a click from Google Search).

In other words, if a bid is $1.00, there's no way smart pricing can make the click worth more than $1.00. It can only make the click worth less or (in theory, and if you're very lucky) the same as the advertiser's bid.