europeforvisitors - 3:03 pm on Jun 28, 2006 (gmt 0)

Not the same thing? I'd disagree. Also, MFA sites aren't the only advertisers buying 3-cent clicks. On an editorially diverse site, click values are all over the place, since bids are based on supply and demand.

I agree that MFA ads don't make a site look good, although they aren't nearly as bad as scam or scum ads. (As I've mentioned previously, I got loads of vanity-press and phony "poetry contest" ads when I tried AdSense on my site for freelance writers, so I pulled the AdSense code almost immediately. Some topics just don't work well with AdSense, unfortunately.)