rbacal - 12:48 am on Jun 28, 2006 (gmt 0)

There's countless examples that people have posted about their revenues going up after they've blocked MFA's and junk ads - even though AdSense thinks they'd be better for our sites.

Here's a point that seems to almost always get ignored around optimizing revenue. I believe google optimizes (chooses what ads to show) in a way that optmizes across the ENTIRE NETWORK. While context may be decided by your site content, the actual ads shown are intended to optimize across the network, not necessarily for one site.