europeforvisitors - 12:30 am on Jun 28, 2006 (gmt 0)

The key point is Google did not provide sufficient management tools to the publishers, obviously that is a system set favourite to Advertisers.

Actually, Google provides more tools than most ad networks do, and those tools are more than adequate for the majority of publishers. (In fact, I'll bet most publishers don't even use all the AdSense tools and options that are at their disposal.)

As for the system favoring advertisers, let's not forget that advertisers--not publishers--are Google's paying customers. He who pays the piper calls the tune, so it stands to reason that advertisers should have more control over their ads than publishers do.