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---- What Publishers Should Know About Advertisers


Quadrille - 10:37 pm on Jun 27, 2006 (gmt 0)


so also do I (when I have my publisher hat on) want to maximize my site real estate with better ads. Don't like waste.

What do you mean by 'better'? Is there an ad 'better' than the highest-paying?

So how can you know which ads to block? And how can you be sure that the time spent blocking them is not wasted?

Tho' I am sure there are exceptions, the ads that appear are generally those that bid highest; once you block any visible advertiser, chances are it will be replaced by one that did not bid so high, surely?

It's like all the fuss about the MFA pages; I don't like 'em; they clutter up the web. But if they want to pay to advertise, I'll happily take the dosh - and I'm happy for Google to take their commission; they do a fine job for me (though my direct advertisers do pay better).


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