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---- Google AdSense Testing Cost Per Action


europeforvisitors - 12:53 am on Jun 26, 2006 (gmt 0)


I think it's important to remember that:

1) Google experiments with a lot of things, and it's a bit early to get worked up over a limited beta test.

2) Since Google gets a cut of publisher earnings, Google isn't likely to offer CPA pricing without adequate safeguards.

3) If CPA is offered, it's likely to be just one more option, not a replacement for the core AdSense CPC product (which is making a lot of money for Google, publishers, and advertisers).


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