- - Google
- -- Google AdSense
- ---- Google AdSense Testing Cost Per Action
europeforvisitors - 7:20 pm on Jun 25, 2006 (gmt 0)
|I guess in a few extremely simple cases an "action" could simply be defined as having the user click through to a further-information page... |
Good point. In current Google lingo, a conversion isn't necessarily a transaction (which makes sense if an advertiser is pursuing leads), so maybe an "action" wouldn't have to be a sale, either.
In other words, it's possible that CPA could simply be a more extreme version of smart pricing, with greater potential rewards for publishers who felt confident enough to take on greater risk.
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