rollinj - 5:03 am on Jun 22, 2006 (gmt 0)

All of us are agreeing at least that "the publisher" will end up making less money... and Google is just an enormous publisher publishing our content/ads.

Basically, if it's not a more profitable move for publishers, then Google will surely turn it down.

It would be a tough task to convince EVERY business online to opt for CPA rather than ppc... if people wanted to sell on ebay and have a percentage taken out of their pay then they would... and many do... however it's not IMHO a profitable business structure for a large scale operation.

And I doubt that even ebay sellers would be that eager to sign up... why would they want to give power to another enormous corporation who's going to inevitibly jack up their cut of the take (just like ebay did mid last year) and screw over the sellers without even giving them the reacharound?

This will go no further than beta in my opinion.