moTi - 4:32 am on Jun 22, 2006 (gmt 0)

it's just like offering me a hyundai when i already drive porsche. or, in terms of google, offering us publishers video ads who are only paid if someone 2-step-clicks on the play-button and then on the playing video when we're pleased with cpc text ads.

how should that all work out for us? why don't they reflect about their new products first before they introduce them to the masses? that way, everything newly introduced will be a non-starter further on.

you just can't turn the advertising market inside out, gain monopolistic market share with the revolutionary cpc idea and then introduce ancient accounting methods no single publisher will gain from. that's just not the way it works. we are too spoilt by cpc, we would never accept an accounting method that earns us but one penny less and makes us reliant on reported sales and landing page quality, that is advertiser-side things we have absolutely no influence on. advertisers may cheer considering ppa features with 100% safe guaranteed income and margins.
it's again shifting the risk distribution completely towards the publishers just like in the old days where earning money with content websites was simply not possible for most of us. a real regression.

i'm not responsible for advertisers who don't get their act together and screw up otherwise safe sales through their own incapability.
i will not trust people, who have a strong monetary incentive to not pay me correctly.
and in no way i want to do branding and sales promotion for free in my ad space.
we just deliver qualified traffic for which we are paid for. all other things are out of our control.