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dakman - 3:38 am on Jun 22, 2006 (gmt 0)
Google will probably reward advertisers more traffic based on how well their landing pages perform and convert. Google would be betting its entire stock value on advertisers landing pages and offerings if they went to CPA ... not just that if landing pages dont convert that means no money to publishers and we will all be flocking like crazy to YPN etc.
The only way CPA will work for publishers is if the advertiser's pages convert super well .. maybe this is why Google added "landing page" metrics to the quality score algo...