- - Google
- -- Google AdSense
- ---- Google AdSense Testing Cost Per Action
ebound - 6:20 pm on Jun 21, 2006 (gmt 0)
|The tables are finally turning. I'm sick of being an merchant in the adwords program thinking to myself, there's too much dependency on the publisher to actually drive decent clicks. |
As a publisher, I won't disagree with your statement above. But also as a publisher, I will not use CPA if its not an effective means of monetizing my content.
I say we all meet in the middle with the CPM model. IMHO, its the easiest way to find a middle ground between advertiser and publisher.
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