ebound - 6:20 pm on Jun 21, 2006 (gmt 0)

The tables are finally turning. I'm sick of being an merchant in the adwords program thinking to myself, there's too much dependency on the publisher to actually drive decent clicks.

As a publisher, I won't disagree with your statement above. But also as a publisher, I will not use CPA if its not an effective means of monetizing my content.

I say we all meet in the middle with the CPM model. IMHO, its the easiest way to find a middle ground between advertiser and publisher.