I'm not talking about CTR, I'm referring to the amount I get for each click, or the percentage of the Adwords revenue that Google gives to the Publisher. In the beginning of January I was getting $X per click on average. It has slid to $X/2 per click as of yesterday. Today I had my highest number of clicks ever, but it has slid to $X/3 per click, so my bottom line was far worse than average. It's to the point where I am considering other choices. Any ideas as to what they are?