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hunderdown - 2:12 pm on Jun 13, 2006 (gmt 0)
I agree that IF the traffic is targeted and the page is focused, then even if the CTR is low it's worth leaving ads on, because conversions will be good. But if the traffic is coming for specific information and leaving, not interested in the ads, why show them ads?
Why would removing ads that aren't performing from an otherwise popular page be counter-productive? I can leave the page ad-free, thereby improving the look of my site and reducing ad blindness if people navigate elsewhere. Or I can substitute a different ad.