Webwork - 2:06 pm on Jun 13, 2006 (gmt 0)
So, low performing page means one or more or the following situations likely exist, which are as much connected to the ad inventory as the page's content and mark-up:
IF the nexus of the problem of a LPP lies with the ad inventory then it seems amiss that a publisher should feel they have to take steps to remove ads for fear of some form of revenue penalization.
IF the nexus of the problem lies with G's misreading of the gist of the page then it seems amiss that a publisher should feel they have to take steps to remove ads for fear of some form of revenue penalization.
IF the nexus of the problem is something about the page itself - which includes visitors who are drawn to the page by deceptive methods - then I can see a basis for reducing payments based upon a considerable volume of ad delivery services without a) clicks; or, 2) conversions.
I would think, on the whole, that removing LPPs would be counterproductive - assuming one knows that they have crafted an otherwise well structured and topically targeted page.
Thanks for the insights about low performing pages and what to do.
Feel free to continue beating me around the head if I've failed to grasp something important. :)