eWhisper - 3:01 pm on Jan 21, 2004 (gmt 0)

Email marketing is very different from search marketing.

IF they follow email marketing procedures, then they should allow advertisers to make completely different creatives for emails, set different budgets, etc.

I think this should also be done for AdSense in general, content targeting is different from search marketing, and different creatives will have different responses in both areas.