eWhisper - 3:45 am on Jan 19, 2004 (gmt 0)

Another statistical issue is daily budget. As newsletter campaigns generally have 75+% of their response rates within 48 hours of being sent, and the advertiser has no idea this is about to happen - their entire daily budget could be eaten away by AdSense without them realizing why.

This will lead to people distrusting AdSense even more, or G having to tell potential advertisers about the budget spikes and how to properly take advantage of them.

It seems that to truly take advantage of this, it will have to be seperate from content advertising in a bidding/budget way.